PinnedThorsten Hennig-ThurauTwenty Years (and 10k Cites) of “EWOM”A Short, and Very Personal, History of One of Digital Marketing’s Fundamental ForcesJan 2Jan 2
Thorsten Hennig-ThurauEine Filmreise nach Nachkriegsdeutschland.Von einer Lichtgestalt, Muff und Nico Hofmann (der eigentlich gar nichts damit zu tun hat).Oct 25, 2015Oct 25, 2015
Thorsten Hennig-ThurauWhy the “Buzz Economy” is Not a Sustainable Business Model.Or: How (Supposedly) Sure Hits are Endangering the Film IndustryNov 19, 2013Nov 19, 2013