10 Important Tips For eCommerce SEO Strategy
SEO strategies are constantly evolving, so you need to keep up with the changing times. Sticking to one strategy can affect your SEO rankings that may prove to be harmful to your business. How to boost traffic has been the number one question in the mind of entrepreneurs and business owners across the globe. Which is why we bring to you our top SEO tips that you must incorporate this year!
Here are 10 important tips that can help you with your eCommerce SEO strategy:
- Keyword Strategy
You may already know the importance of keywords in boosting website traffic. The right keywords have immense power to drive traffic to your website, in turn increasing sales. Search rankings are shown to improve greatly by using appropriate and well-researched keywords. Keywords are classified roughly into 3 categories- commercial, informational and navigational. Most of the searches use informational keywords, placing them above the others. So, it is imperative that you develop a detailed keyword plan comprising of competitor information too. Make use of eCommerce SEO services Leeds or any other city to benefit your business.
- Optimise Website For Cell Phones
Optimising your website for cell phones means improving the user- experience by ensuring better visibility of the website. You will be losing out on a lot if your site is not mobile optimised. Evolving user habits have led modern users to spend more time on their mobile devices and tablets as compared to other gadgets. So, efforts must be directed at creating a mobile optimised website that offers a seamless experience. This includes ensuring your site has a shorter loading time, readable content and easy navigation. The ecommerce SEO agency ecommerce SEO are available to help you with this.
- Make Use of Meta Descriptions
Think about the times you make a Google search. You may recall how you end up reading the meta description below a headline before clicking on the website. This is because the Meta Description gives you a jist of the website, so you can make use of it to attract users. A meta description is an HTML tag that summarises website content. It’s a snippet that pops up with search engine results.
Although not directly involved with increasing SEO, they can improve your organic CTR!
- Customer Reviews
Most customers rely on customer reviews to make a purchase. So, if a positive review is seen on your webpage, customers are likely to hit that buy button, significantly decreasing bounce rates and increasing rankings. Adding customer reviews are a simple yet effective way to improve SEO. Google takes your site rankings into consideration, deeply drifting toward high ranking websites. It’s almost mind-boggling that Google has found a way to distinguish reviews like a human searcher. So, making efforts to improve your reviews will do your website plenty good.
- Optimise Content
Content and SEO are in a codependent relationship. So, while you are trying to improve SEO, pay some attention to improving content quality too. Good content will help your SEO efforts bear fruit, so get to work! Optimising content will include working on improvising product descriptions, category pages, using proper head lines and focusing on the length of your content and more. While keywords form an integral part of the process, avoid adding too many, rather let them blend organically. All of this may seem to be a little tedious but will benefit your brand in the long run.
- Competitor Analysis
The first step here would be to analyise who your compritors are. Keep a tab on the website activities of your competitors. You need to stay updated with what your competitors are doing to stay on top of your game. Know that just because your website is doing well now, does not mean it will forever. Your competitors too are constantly on the lookout for new ways to improve their site rankings and may be successful in outnumbering yours. Hence, competitive analysis needs to be a regular part of your business. Even if you’ve put in all your efforts, there still remains room for improvement. So how do you overcome this? Constantly changing and switching up your strategy will help you remain ahead in the game. Take your lessons from top-performing competitors by following up on their strategies in terms of keyword placements, content and more.
- Work on Site Speed
If your website is slow and takes a long time to load, your business will suffer. Studies show that customers have less patience when it comes to ecommerce websites and are not willing to spend more than 2 seconds on a page. Upon failing to load within 4 seconds, it is stated that almost 40% of the users will close the tab. Think about all the times you have turned away from a website when it was taking time to load. Chances are you too have been amongst those frustrated consumers who lack patience. Many have even linked poor site performance to poor product performance, which is why this should be taken care of. A reliable ecommerce SEO agency Leeds or any other can also prove to be of help here.