Your website design matters a lot- Fix it to get more sales
Unless you get sales through it, having a website online is virtually of no use for you. All the efforts taken in designing and uploading a website will be futile. If you don’t want this to happen, your website should be smartly and professionally developed. There are a lot of companies offering affordable website design for small businesses. You can definitely hire them but still you should know what all things matter in a website design so as to assure that the people hired by you are doing things right.
Underlying some design tips should be kept at the back of your head while scrutinizing the work being carried out by your service provider.
Many studies reveal that a webpage taking more than five seconds to load creates frustration in users and they simply leave by clicking the back button to reach other websites. Besides, SEO is adversely affected when loading speed is low. So, your website must be optimized; images should be light and servers should be quick.
Simple and stylish responsive design
An overly crowded website with a heap of features offering nothing of value to the customers only repels them away. Colorful vibrant websites are a trend of past. Unless your domain needs it badly, you should not go for something extremely lively. Staying simple is the most recommended thing. Color psychology and nature as well inclinations of target audience should be taken into consideration. The website should appear professional and convincing. Most important thing is that you should opt only for responsive website design. Mobile users and increasing day by day and if you ignore it you may be losing a big part of the pie.
When someone reaches your site, he may be having 2–3 similar sites opened in his browser and hence it is obvious that there will be some sorts of comparison taking place. So, without making the visitor confused and tired by huge chunks of text arranged as paragraphs, do proper formatting. There should be bullet points, italics, headings, paragraphs, images and everything needed to provide information that the visitor is looking for. Rather than boasting and beating around the bush explain how your services/products can benefit him. Write unique content in a fresh and interesting manner.
Title must be powerful
People visiting your domain should be captivated with the title you are using. A good first impression will make them to read more and the more they stay more are the chances to win sales. So, title matters the most when it comes to webpage content and an expert copywriter can help you with the same if the web designing company don’t house one. As copywriting is not directly associated with web design and development, you may have to hire a content writer separately.
Navigation should be simple-there should be proper sitemap
The navigation in your website should be simple and users should be able to get what they are looking for within seconds. Poor navigation makes the visitors confused and they will no longer be interested to stay. When myriad of other options are available for them in the web, you can’t afford a simple reason to displease a visitor. Besides availability of a sitemap at an easily accessible location can be an added advantage and companies offering expert web design services always keep this in mind.
Include Frequently Asked Questions (FAQ) section
People are usually too lazy to make a call or drop a mail. When they encounter any doubt, the first thing they look for would be he FAQ section. When starting a website, think of maximum possible questions customers may have in their mind and compile them. In course of time you can keep on adding questions based on the customer queries. A typical website design company India based would definitely assist you to do updates later. It is always better to categorize the FAQ section based on questions from different areas.
With above tips in your mind, you can confidently rely on a reputed outsource web design company to craft your website. Make sure that they stay in line with your guidelines and aforementioned tips to get you maximum traffic and conversion.