Project: PeopleinBetter MarketingHow can you tell if you’re burning the marketing budget?Successful investment in marketing requires a well-oiled growth engine.Feb 17, 2022Feb 17, 2022
Project: PeopleWhy a traditional marketing funnel is not enough for a successful SaaS?When you read the trade press, you get the impression that the marketing and sales world has long been crazy about funnels. And that craze…Nov 22, 2021Nov 22, 2021
Project: PeopleWhat happens when business is not accompanied by UX? — “don’t do this at home” storyDo “big ones” make fewer mistakes when it comes to combining business and UX? It may seem that yes because they have more experience…Nov 14, 2018Nov 14, 2018
Project: PeopleMarketing in a sprint — what can be achieved within a weekWhen I talk about the concept of lean marketing sprints during conferences, meetings with potential customers or when planning marketing…Oct 16, 2018Oct 16, 2018
Project: PeopleHow to start a project, when nobody knows anything? Kick-off workshop & tools overviewAll we know is that we basically don’t know anything anymore. A bit of frustration appears, loss, and insecurity what to do next. The boss…Jun 25, 2018Jun 25, 2018
Project: PeopleMarketing in a sprint — How to build a marketing campaign in a weekHow long does it take to prepare a marketing campaign? How much time is needed to create the leading motif, materials required for all…May 2, 2018May 2, 2018
Project: PeopleUnique Value Proposition in communication with the usersWhat is the mythical Unique Value Proposition and how to get to know / work out your own? Why is the customer not just buying a service or…Apr 25, 2018Apr 25, 2018
Project: People5 principles of a good product storyStorytelling is not a new trend, but it is still difficult to find a good product story that would consistently be communicated to the…Feb 7, 2018Feb 7, 2018
Project: PeopleCase study: #Smogfighters — You can save the World with us!It was one of those cool projects: very responsive business partner, you understand each other in a flow, the goal is singular and clear…Feb 5, 2018Feb 5, 2018
Project: PeopleKRKBot learnt all the secrets of KrakowCodeheroes is a Krakow-based software house developing backend solutions in such technologies as Scala, Java or Akka. The team specialises…Feb 5, 2018Feb 5, 2018