Project: People – Medium

Project: People

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Better Marketing

How can you tell if you’re burning the marketing budget?

Successful investment in marketing requires a well-oiled growth engine.

Feb 17, 2022

How can you tell if you’re burning the marketing budget?

Feb 17, 2022

Project: People

Why a traditional marketing funnel is not enough for a successful SaaS?

When you read the trade press, you get the impression that the marketing and sales world has long been crazy about funnels. And that craze…

Nov 22, 2021

Why a traditional marketing funnel is not enough for a successful SaaS?

Nov 22, 2021

Project: People

What happens when business is not accompanied by UX? — “don’t do this at home” story

Do “big ones” make fewer mistakes when it comes to combining business and UX? It may seem that yes because they have more experience…

Nov 14, 2018

What happens when business is not accompanied by UX? — “don’t do this at home” story

Nov 14, 2018

Project: People

Marketing in a sprint — what can be achieved within a week

When I talk about the concept of lean marketing sprints during conferences, meetings with potential customers or when planning marketing…

Oct 16, 2018

Marketing in a sprint — what can be achieved within a week

Oct 16, 2018

Project: People

How to start a project, when nobody knows anything? Kick-off workshop & tools overview

All we know is that we basically don’t know anything anymore. A bit of frustration appears, loss, and insecurity what to do next. The boss…

Jun 25, 2018

How to start a project, when nobody knows anything? Kick-off workshop & tools overview

Jun 25, 2018

Project: People

Marketing in a sprint — How to build a marketing campaign in a week

How long does it take to prepare a marketing campaign? How much time is needed to create the leading motif, materials required for all…

May 2, 2018

Marketing in a sprint — How to build a marketing campaign in a week

May 2, 2018

Project: People

Unique Value Proposition in communication with the users

What is the mythical Unique Value Proposition and how to get to know / work out your own? Why is the customer not just buying a service or…

Apr 25, 2018

Unique Value Proposition in communication with the users

Apr 25, 2018

Project: People

5 principles of a good product story

Storytelling is not a new trend, but it is still difficult to find a good product story that would consistently be communicated to the…

Feb 7, 2018

5 principles of a good product story

Feb 7, 2018

Project: People

Case study: #Smogfighters — You can save the World with us!

It was one of those cool projects: very responsive business partner, you understand each other in a flow, the goal is singular and clear…

Feb 5, 2018

Case study: #Smogfighters — You can save the World with us!

Feb 5, 2018

Project: People

KRKBot learnt all the secrets of Krakow

Codeheroes is a Krakow-based software house developing backend solutions in such technologies as Scala, Java or Akka. The team specialises…

Feb 5, 2018

KRKBot learnt all the secrets of Krakow

Feb 5, 2018

Project: People

Project: People

Project: People (www.projectpeople.pl) is a lean strategy agency. We’re in love with lean strategy, marketing, research, UX.

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