Look on almost any street corner in America and you see a fast food franchise. Did you ever wonder why these places are so successful everywhere they go?
It certainly isn’t that the food is top of the line, although most of us will indulge in a guilty pleasure now and again. The key is consistency.
If you stop for lunch at an airport McDonald’s half the continent away, the meal and the experience will be almost identical to the lunch you could order at the McDonald’s closest to your home. …