Projjol BanerjeaMobile Marketing: Using Data To Mitigate The ‘Spray And Pray’ ApproachData is the bedrock of today’s businesses. As a mobile data platform for marketers, we deal with/in data on a daily basis, but also…Nov 29, 2017Nov 29, 2017
Projjol BanerjeaData Diary: The Road AheadRecently, I was fortunate to spend a few days in New York attending an industry convention that attracted a formidable gathering of leading…Nov 29, 2017Nov 29, 2017
Projjol Banerjea#FounderGoals: Build a Global Company in 3 Not-So-Easy StepsA necessary preface: Not all founders need to (or even should) consider a global presence early in their company’s development. For some…Nov 1, 2017Nov 1, 2017
Projjol BanerjeaLessons in Entrepreneurship: From Rowing Blades to Violin BowsEntrepreneurship, though uniquely rewarding in myriad ways, can be equally exhausting both mentally and physically, giving rise to exacting…Sep 17, 2017Sep 17, 2017
Projjol BanerjeaThe State of Big DataA 2016 Veritas Global Databerg Survey revealed 52% of all information currently stored and processed by organisations around the world is…Sep 14, 2017Sep 14, 2017
Projjol BanerjeainI. M. H. O.Startup Recruiting: 3 Lessons Over 4 YearsThese are startup recruiting lessons learned (sometimes the hard way) over the past four years while helping grow SponsorPay into one of the top 100 private digital media companies globally. As such, they’re my/our catalog of experiences rather than a rigorous analysis of a large dataset.Sep 10, 2013Sep 10, 2013