
I’m sick and tired of your poor B2B marketing. Here is why you should be too.
Sep 7, 2018 · 5 min read
I got my start in marketing at a business-to-business (B2B) software-as-a-service (SAAS) company, all those years ago. Back then, digital marketing and social took a backseat to trade show appearances, celebration events and lots of handouts. And I mean lots. I’ve spent my time writing case studies, applying for awards, making up “fun” conference abstracts…

