< Back to Blog November 1, 2018 If you’re a marketer, one of the things you’d most likely have in your career wishlist is to run a viral marketing campaign. Reaching millions of people in short spans of time can be a dream come true for most marketers! The amazing…

Nearly 85% of people will do business with company that gave them a promotional product. It’s no surprise then that the promotional products industry rakes in $15 Billion annually! Some Fortune 500 companies such as Pfizer, General Motors and AT&T spend $85, $80 and $58 million respectively on these giveaways. …

< Back to Blog October 18, 2018 If you’re an exhibitor at a trade show, you need to ensure your investment is giving you good return or “bang for your buck’’. Participating in trade shows are expensive, and making sure you’re generating a healthy ROI is key to make it…

More than 80% of consumers crave promotional items. If the of majority customers crave them, you need to ensure your brand is satisfying this craving! The last thing you want is to give away promotional items that are boring or don’t add value. Better quality promotional items that your customers…

Your brand is all about how your customers perceive your company. Think Apple. And you probably think innovation, simplicity of design and cutting edge technology. Think Nike, and you’ll have the persona of an athlete that makes the sport ‘cool’ in your mind. Think Dyson, and you’ll think innovative, high-quality…

< Back to Blog September 26, 2018 B2B Marketing doesn’t have to be boring. At the end of the day, businesses are made up of people, and people don’t want to be bored! Interestingly, most marketers think that if it’s B2C marketing, it has to be more ‘juicy’ to the…

In a recent event marketing report created in 2018 that surveyed 500 senior marketers, a majority of them believed that live events are the most effective marketing channel for achieving business goals. Nearly 63% of these marketers plan on investing more on live events, and 86% believe that technology will…

< Back to Blog September 11, 2018 There’s absolutely no point in investing in promotional products if you don’t get them in the hands of your target market. The whole idea behind giving promotional items away is to build a brand, and eventually, generate a return on your investment. So…

The promotional products industry is constantly evolving. With new products becoming more popular than others, you need to know what the latest and greatest trending promotional products are, so you stay relevant to your audience. Technological advancements, a shift in tastes and preferences, changing demographics of the population with millennials…