40 Followers
·
Follow

Skapto Burgers are a small burger chain in Sofia, Bulgaria. Their food is home-made and their ingredients are all natural. Which means they aren’t very cheap. A handful of people have called the brand out for the price tag and when we saw the opportunity to have a laugh about it, we took it instantly.

Image for post
Image for post

Idea

When we first heard the news that the Duct-taped banana from artist Maurizio Cattelan was selling for $120 000, we knew we had to get involved — and quickly too.

Execution

We took the cheapest burger at Skapto — Back to Basics — and duct-taped it to a wall. Accompanied by a simple message made to stick — “Stick to burgers”. We also wrote “don’t go bananas.”, …


Brief

Skapto is a small burger chain in Sofia but also a progressive brand that is an avid supporter of the legal use of weed in Bulgaria — a conservative country with little tolerance for such ideas.

On 20.04.2019 in front of The Bulgarian Parliament, a protest formed. Hundreds gathered to support the decriminalization of marijuana. It is in Skapto’s nature to be liberal and support the freedom of choice.

Image for post
Image for post

Idea

Luckily, the site of the protests — The Parliament building — was just 5 minutes away from Skapto. …

About

proof.

proof. is a creative agency based in Sofia, Bulgaria. Young, striving and digitally-driven.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store