Skapto Burgers are a small burger chain in Sofia, Bulgaria. Their food is home-made and their ingredients are all natural. Which means they aren’t very cheap. A handful of people have called the brand out for the price tag and when we saw the opportunity to have a laugh about it, we took it instantly.
When we first heard the news that the Duct-taped banana from artist Maurizio Cattelan was selling for $120 000, we knew we had to get involved — and quickly too.
We took the cheapest burger at Skapto — Back to Basics — and duct-taped it to a wall. Accompanied by a simple message made to stick — “Stick to burgers”. We also wrote “don’t go bananas.”, …
Skapto is a small burger chain in Sofia but also a progressive brand that is an avid supporter of the legal use of weed in Bulgaria — a conservative country with little tolerance for such ideas.
On 20.04.2019 in front of The Bulgarian Parliament, a protest formed. Hundreds gathered to support the decriminalization of marijuana. It is in Skapto’s nature to be liberal and support the freedom of choice.
Luckily, the site of the protests — The Parliament building — was just 5 minutes away from Skapto. …
Skapto is a small burger chain that believes in three things — honest burgers, honest beers and honest buddies.
The world is brimful of influencers. This often leads to less than honest promotions. Skapto doesn’t stand for that. In fact, their core value is honesty. We had to make that clear.
Our goal was to highlight the personal relationship Skapto has with each of its customers.
So who could be a true influencer? Well, obviously It should be an honest fan of Skapto. A regular non-influencer-guy.
We created an influencer campaign with just a random fan of Skapto. After a casual message in the Skapto-chat (a closed messenger chat for fans of the brand), Ceco appeared. He said that he will make us a special burger. In return, we would name the next monthly burger after him — @Ceco. …