Choon has fostered a close-knit community around empowerment of the indie musician in a matter of months, and the bond is strong. — Choon has fostered a close-knit community around empowerment of the indie musician in a matter of months, and the bond is strong. Inclusivity and innovation are standard at Choon, and that has led to a culture prone towards success. As Frans Johansson exclaims in The Medici Effect, “Diversity drives innovation,”…