Propy’s team is thrilled to announce the participation in the very first blockchain-based auction for advertising inventory. After biding, we managed to buy almost a million ad spaces on the boarding passes of a major airline. The auction took place on the AdEx mainnet, and Ink provided the boarding passes.
Earlier this month, Propy released the open beta web-version of the global property store, enabling real estate market participant to list and look for properties. Consequently, we took the opportunity to advertise our product to a desired target group — property investors, who are known to travel a lot. Imagine now, nearly a million of travellers will be tackled to check our platform online and look for their next investment deal, talk to the seller, reserve it, or even buy it. All these 790 000 boarding passes are at the cost smaller than regular digital marketing expenses (PPC) for a real estate ad. It is a very significant leap ahead for the real estate advertising industry, and we are grateful to AdEx team invitation to take part of it.
About the auction
Decentralized advertising network AdEx has teamed up with the travel media giant Ink, a company trusted by more than 22 airlines and global travel groups. Together, the two companies enable the auctioning of advertising property on the blockchain.
About Propy
Propy is the first global property store with decentralised title registry, aimed at solving the problems of purchasing property across borders. Propy automates real estate purchases with smart contracts on the blockchain. Propy facilitates connections between international entities to enable the seamless purchase of international real estate online. For more information, please visit: http://propy.com/
About AdEx
AdEx is a decentralized ad network based on blockchain and smart contracts. It aims at solving many of the problems faced by the contemporary advertising industry, the largest of which is the lack of transparency in ad bidding and delivery.
About Ink
Ink is the world leader in travel media. Ink creates award-winning media for the world’s biggest and greatest airlines, rail partners and travel companies. These unique partnerships allow more than 800 million passengers annually to interact with Ink, creating opportunities for advertisers to connect with a highly receptive global audience through travel magazines, online, and mobile devices.
In addition to its headquarters in London, Ink has offices in Singapore, Miami, New York, Abu Dhabi and São Paulo.
