Are Twitter Giveaways Worth It?
Twitter giveaways are a simple and effective method for getting your brand some attention online. They’ve fallen out of vogue with marketers in favour of high engagement over raw numbers, but they’re missing a trick. Let’s see what the data tells us.
If you’ve spent a reasonable (or like us, unreasonable) amount of time on social media, you’ll have seen at least one or two giveaway posts. Usually they follow…