Impact of Travel Technology Solutions on Travel Agencies.
Now travel agencies have their own B2C & B2B travel portal, some even have a travel mobile app just for their customers. But still most of the travel agencies in developing countries have websites, which don’t possess ecommerce functionalities. They just gives you some information on who started the travel agency and when, little bit more about services and packages. But you can’t book a flight ticket or hotel room through it. And the travel agencies think they have a good “online presence”.
Over the last decade, a lot have changed in the way, people used to search and book travels deals. There is a clear trend in OTA model and usage of travel technology solutions have gone higher. Travel technology companies are working hand in hand with travel agencies to make their processes online almost 100%. Starting from the consultation needed for IATA accreditation, to GDS and APIs access – travel technology companies are sharing their wealth of experience to make the process quicker.
In general, if one is looking for travel technology solutions – its always better to find a professional travel technology company. They analyze each travel agent’s business environment. They do a thorough study of the travel products and services they want to market. Who are their suppliers and what is the nature of their customers? What are their short-term and long-term business ambitions?
Travel technology companies help them in devising an effective online strategy taking into account all the above. They enhance their digital presence through Twitter, Facebook, email, etc. They develop travel portal using the best of travel technology and web services available. Setting up engines for booking flights, hotels, etc, as per the requirements. The suppliers are integrated. Then the content management is started.
No travel agency can wish away the negative impacts if they just try to avoid adopting technology to improve its business. More and more people resort to online booking or booking through mobile apps. Agencies improve their office work by automating them. No travel agency can stand apart from this avalanche of travel technology.
Author is a senior business analyst and an expert in travel portal development and marketing strategy implementation.