Sudeep Kumar JainDoes your brand need digital signage?If you were to ask a dozen communication managers how in-control they feel about their brand messaging, not even a third would honestly say…Mar 23, 2018Mar 23, 2018
Sudeep Kumar JainFailure to Launch: Dhinchak Pooja Case StudyProduct launches are crazy, they can make even the most steadfast and disciplined entrepreneur lose sleep over trivial comments from beta…Jul 3, 2017Jul 3, 2017
Sudeep Kumar JainThe NEXA Experiment: Segmentation is everythingHow a company segments the market says a lot about its management’s belief in marketing-led change. India’s top car maker Maruti Suzuki has…Jul 3, 2017Jul 3, 2017