Heather Whaling
I founded @GebenComm to help companies excel in a social world • Fan of sports, red wine, food without meat & reading • http://t.co/NVZtnsqN5E
Branded: Sex Appeal Matters, and Not Just for Athletes
On this Equality Day, we’re equally criticized — from Marissa Mayer being too sexy, to a commenter asking a female speaker “Where’s my cake?”.Tomorrow, ESPN will air “Branded” — part of its 9 for IX series. The documentary is based on a simple premise: Female athletes have to be the best player on the field and the sexiest off it. Will they ever gain equal footing with their male counterparts? This double-standard isn’t limited to athletes. From boardrooms to conference stages, women face similar pressure to look a certain way. But, even that’s not enough.Heather Whaling2 min read