Przemek Vincent SzustakinDaftcode BlogLess is more? The paradox of choice — Behavioural economics in UXPeople often think more means more. Often, however, the opposite is true: the more choices we have, the higher our expectations become —…4 min read·Mar 3, 2020----
Przemek Vincent SzustakinUX CollectiveCan we influence user’s choice? Behavioural economics in UXThinking requires a lot of cognitive effort. That’s why people choose the default or what’s the norm.4 min read·Feb 20, 2020--2--2
Przemek Vincent SzustakUsability — quick lessonAll of us use different digital products — websites, apps and desktop software. Are they usable? What does it actually mean that the…2 min read·Jan 30, 2020----
Przemek Vincent SzustakinDaftcode BlogReturn On Ad Spend — How to Accelerate and ExtendReturn On Advertising Spent is one of the most interesting metrics from the business & product point of view. Everyone measures it. From…5 min read·Jan 14, 2020----
Przemek Vincent SzustakinDaftcode BlogThe peak-end rule in products: behavioural economics in UXThe human experience is far from simple. That’s why designing a better experience is a very complex process. What can you do to better…5 min read·May 31, 2019--1--1
Przemek Vincent SzustakinDaftcode BlogThe Art of the Pivot — Einstein Lessons LearnedPart 26 min read·Dec 18, 2018----
Przemek Vincent SzustakinDaftcode BlogTo Pivot or Not to Pivot, That Is the BusinessPart 14 min read·Dec 11, 2018----
