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We did ask about their business strategy of targeting foreign investors. In 2017, the client had been developing residential properties in the Melbourne region for 15 years and had strong brand recognition in offshore markets. They saw no feasible way to pivot to fully local sales, given the highly competitive local market. They also felt confident in higher margins from offshore investors. As a side note, one of the things I enjoyed most about living in Melbourne was the amazingly vital multicultural population there.

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Patrick Sharbaugh

International design strategist and educator, avid storyteller, former journalist and ethnographic researcher writing from my lair in Portland, Oregon.