Bozo Explosions in Your Company

From Guy Kawasaki’s Art of the Start:

“Steve Jobs has a saying that A players hire A players; B players hire C players; and C players hire D players. It doesn’t take long to get to Z players. This trickle-down effect causes bozo explosions in companies.

If there is one thing a CEO must do, it’s hire a management team that is better than he is. If there is one thing a management team must do, it’s hire employees who are better than it is. For this to happen, the CEO (and management team) must possess two qualities. The first is the humility to admit that some people can perform a function bet- ter than they can. Second, after making this admission, they need the self-confidence to recruit these people.”

Originally published at

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