Great article. The thing is the cost of developing complex animations and the gain we get from these in terms of business or UX. The examples look great but they feel like a nice-to-have, they are not crucial for the user to complete a task or to help the user to understand the navigation.
Where I work the design team struggles to push animations into the pipeline. Mostly gets dropped for more important tasks. One other issue is the maintenance of these animations further down the line when we need to change something with the flow or the OS gets a major update.
We also need to keep the interface fast and waiting for an animation to complete is a problem. We had to keep animations to micro-interactions.
Also, I see that the apps I use most are stripped of complex animations. I can’t recall an app that is a benchmark in animations and is intensely used every day.
