TEG AnalyticsCombining prediction accuracy and explainabilityOpen any data science forum today and what jumps out is the unprecedented discussion around Deep learning and Artificial Neural Networks…Nov 20, 2018Nov 20, 2018
TEG AnalyticsChallenges in Estimating Base sales for MMM ModelsMarket mix models or market response models have become the mainstay of marketers’ toolkit over the past decade. In typical MMM modelling…Nov 12, 2018Nov 12, 2018