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The eighth and final season of Game of Thrones premiered on April 14, 2019. A few weeks later we viewed the last ever episode of one of the most successful and longest-running fantasy drama shows on television: Season 8, Episode 6 aka The Iron Throne.

What happened in the finale episode? A quick recap.

This will most probably be the most recalled and a remembered scene of the finale episode. …

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William Edwards Deming, a widely acknowledged business consultant, and statistician once said, “Without data, you are just another person with an opinion.” Numbers will talk to you if you are willing to listen. Having said that, a number is just a number, and without context, it means precisely nothing.

Below, we’ve compiled relevant research on enterprise AI that shows why it is important to prepare your organization for AI adoption and our take on what these numbers mean for your business.

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In Rugby, the game from where Scrum draws its name and analogy, there are five or eight players who cohesively push the ball in the same direction in order to put it in play. Similarly, a marketing organization in a digital world is a collaborative, intimate team effort delivering business value in a tightly coordinated fashion.

I have had the privilege of working on an agile marketing team focused on consistently creating and distributing relevant and high-value content to attract and retain a clearly defined audience, ultimately, to drive profitable customer action.

In our agile marketing organization, agile is a philosophy and a mindset while scrum is a part of the overall delivery approach. Scrum is an agile framework for managing knowledge work, with an emphasis on software development. However, since its agile nature lacks the rigidity of Waterfall allowing it to be flexible and respond to the changing needs of the business, this makes it suitable for applying in modern marketing organizations that out of no choice have to work in a volatile environment. …

The Pulwama terror attack and thereafter retaliation by the Indian Air Force with an air strike on JeM training camps has invoked the minds and hearts of every Indian citizen. With the penetration of news debates, media coverage and WhatsApp forwards, many of us are divided or at least, in two minds about the current political scenario not just in India but across the world.

Well, the UK is having a nervous breakdown with the Brexit. The country is upending the policies that have set its national course for 50 years. …

Join to Learn How to be Free of Dashboards and Reports

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The Sales Operations Leadership Council (SOLC) is a peer collaboration organization for Sales Operations leaders within small to mid-tier life science companies. Gary Warner, Founder of the SOLC brings together selective knowledgeable, experienced sales operations professionals to facilitate the sharing of best practices, industry trends and networking opportunities for its members. At the March 15, 2019 meeting of the SOLC, we’ll be sharing more about’s conversational AI capabilities and best practices for Life Sciences commercial and sales teams.

According to a study by security vendor Netskope, the average enterprise-level company used 935 cloud applications. Here is where we need to pause and ask: What is the fundamental role of software? To surface relevant information for the users, support decision making for the leaders and facilitate the next best action. That’s it! But unfortunately, the current enterprise software landscape works in reverse. …

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We regularly talk to several enterprise leaders and realize that many are clearly recognizing the value of implementing AI into their business. AI adoption in the enterprise is rapidly gaining momentum and already starting to change workplaces. Everyone is looking for the right resources and conferences to go to learn more about bringing AI in the enterprise. So, at we did some extensive research on the top and most empowering Artificial Intelligence/Machine Learning/Deep Learning conferences happening around the world this year. Here are the ones that stood out for us and we hope to attend some of these.

1. Artificial Intelligence Conference

What to expect?

Clearly, every business has a story. So many have informally labeled their professional pursuits as “the journey of entrepreneurship,” “my business story” or even “marketing opportunities lie in the customer journey,” but we have rarely made the direct connection between the two worlds — journey (or travel) and business.

In an era of rapidly evolving digital landscape, a drastically altered media landscape, new and emerging technologies and increasing clutter successful companies are those that are keeping it simple, creative and innovative.

Defining business, entrepreneurship, and marketing as a journey is a genuine perspective, and the lessons learned are far more practical than philosophical. This school of thought is in support of my observation that most successful business executives, entrepreneurs, and marketers think and behave like travelers. …

The two most important days in your life are the day you’re born and the day you find out why.

“Figure out who you want to be and what you want to do. What is it that inspires you and gets you up in the morning eager to start your day. Go find your passion.”

At some point or the other and from someone or another in our life, I think we have all taken this piece of advice, even if it was with a pinch of salt. It is the ultimate mantra to success we often hear.

Of course, it’s a beautiful thing when passion and career come together. But finding your passion is not just about careers and money. It’s about finding your authentic self. …

I read a banner somewhere which said — Influencer Marketing is the New King of Content.


Isn’t it a known fact that people influence people? Nothing influences me more than the recommendation from a trusted friend. As per Mark Zuckerberg, ‘A trusted referral is the holy grail of advertising.’

We knew this always and even today. So what is so new about influencers?

Well, there’s nothing new about influencers. Even today influencers are still doing what they used to do. They influence opinions and ultimately the buying decision. In my opinion, what has changed is the landscape of influencer marketing, thanks to social media and digital communication channels. …

Are you happy with your work? What is it that boggles your mind — the current style of management, rigid work environment, company culture, colleagues and leadership or low compensation?

What can you do to make your work life healthier, happier and more productive?

Yes, you heard me right! I ask, ‘What can ‘YOU’ do…?’

Is your work happy with you? What is it that boggles your work — your pessimism, laid back attitude, unwillingness to take initiatives, being rigid, lack of ownership or lack of innovation from your end?

What can you do to make your work life healthier, happier and more productive?


Puja Shah

Product Marketing Manager at | Expressionist at

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