FIVE CRUCIAL LEAD MANAGEMENT METRICS TO IMPROVE YOUR LEAD ACQUISITION
In most businesses, the marketing, lead processing and sales departments essentially work as separate teams in their own closed cocoons. The lack of communication means that the entire lead management process gets limited into incomplete metrics such as number of leads rather than quality of prospects or probability of conversions.
But then, how can you evaluate your lead acquisition performance.
In this situation, you actually need on-the-money lead management metrics that could draw an accurate picture of your current lead performance. Otherwise, you will simply end-up with the wrong assessment of lead quality or current business prospects.
A standardized lead management system lets you evaluate the lead performance across teams and process flows.
In this blog, we will enumerate the crucial metrics to evaluate the value of your lead and the particular conversion contributors. We will also discuss about the particular aspects of these metrics that make them significantly better than the rest.
Need for Quality metrics in lead management
In most organizations, the lead management is not a single activity but is rather spread along multiple teams and departments.
A sample lead management process vaguely follows the process pipeline described below.

According to the graph, your particular lead is required to travel along multiple stages before becoming a paying customer.
In this multiple step process, there are numerous chances of your leads getting dropped-off along the conversion funnel. In-turn, your follow-up process may be strung around the wrong prospects.
The lead management system lets you process and evaluate the right leads that contribute to your final conversion. Further, it helps you generate better quality leads.
In this blog, we will determine the particular part of the sales funnel that contributes to a higher conversion. Afterwards, you can focus on iterating and improving the right factors to generate better results.