When the fine folks invented lemonade centuries ago did they really think it had some sort of healing properties? Lemons + water + a crap ton of sugar = absolute healing refreshment. I believe it. When Beyoncé named her album “Lemonade” did she know it would be the quintessential healing…

If you’re reading this, it probably means you have a podcast — well done you! It might also mean you’re having trouble finding listeners. If that’s you, you’re not alone. In fact, building an avid listenership might be the hardest thing about podcasting today. So let’s focus on how to…

The internet. It’s where we go to talk about what we like and what we hate, and to share pics of our dog’s in costumes. (A frenchie dressed as a HOT DOG?! C’mon.) If you’re making a podcast, you’re going to be posting about it. Because podcasts — like this…

Your assignment — make a value-driven podcast and get listeners to hear it. But how do you get loads and loads of listeners to hear your podcast? Truthfully, making a great podcast and getting it heard is only half the battle. Getting your podcast seen is the other half. There’s…

I’ve been a podcast producer and editor for almost three years now. In that time, I developed two original podcasts that have been featured on the coveted Apple Podcasts browse page. *Cue the orchestra* “Thank you, I’m honored, humbled, and grateful for the achievement.” In this post I’ll share the…

Having a dedicated landing page for your podcast is a must. Not only does it drive listeners to your content — it also drives leads and customers to your business. …

So you want to launch a branded podcast? Of course you do! Podcasts are inexepensive, effective and you have a phone full of contacts just waiting to be interviewed. Just one question: What’s your podcast going to be about? Hmmmm. Right. It takes imagination and creativity to come up with…

You’ve been podcasting for let’s say three months and instead of hearing listeners rave about your podcast, all you’re hearing are crickets (chirp chirp). You’re seeing other podcasters in your industry or niche with more engagement and higher listenership than your show. Why-oh-bloody-why is this happening?!? You are not alone! …

If you’re just starting on your podcast journey or you’ve logged hundreds of podcasting hours, it’s more than okay to be confused about the difference between show notes and descriptions. There’s also show and episode summaries btw. Ugggghhhh why are there so many things? …