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David Ayres (Source: The Canadian Press/ Frank Gunn)

This weekend, in an unusual turn of events, Zamboni-driver David Ayres became NHL-goalie David Ayres.

To the NHL’s credit, they planned for the highly-unlikely situation where a team’s goalie and backup goalie would both become too injured to finish a given game; they have a rule requiring the home team to have an emergency goalie in the building. So when both of Carolina’s goalies got hurt, they were ready.

And to Ayres’ credit, when the opportunity to shine presented itself, he was ready too.

It’s impossible to be ready for everything in life. But that doesn’t mean you shouldn’t be ready for those things you might reasonably expect to happen. …


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The Super Bowl can only have one winner every year, but you can have more than one winner when it comes to Super Bowl ads.

This list may be premature — since not all of the 2020 Super Bowl spots are yet available online — but here are some of the best commercials I’ve seen this year so far…

Best Use of a Recognizable Accent:
Hyundai, “Smaht Pahk”

Honestly, I can’t figure out what either Boston or a Boston accent has to do with a Hyundai Sonota. But if you’re willing to look past that and just appreciate a funny ad with a few great celebrities, this is nice spot. More importantly, it highlights an interesting, useful, and differentiating feature of the car it’s promoting in a memorable way, so that maybe you’ll remember Hyundai the next time you’re in the market for a new car. …


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Casper has filed the paperwork necessary to go public. But are they even a real business?

I’ve been thinking a lot about whether I should start my own business recently.

After all, business has always been a passion for me. It’s what I went to school to study — twice, actually — and I’ve picked up a thing or two while working with some of the best brands in the world over the past 20 years.

At least… I thought I had. Because all of my studies and training led me to believe that a successful business has to be profitable, and it seems that’s no longer a requirement.

Mattress-maker “unicorn” Casper recently filed the paperwork necessary to go public. And the numbers they revealed as part of the process… aren’t very good. I can’t sum it up better than this insightful tweet from Derek Thompson, a writer for “The Atlantic”, so I won’t even…

About

David Pullara

Dad of Four. Husband. Senior Marketer / Consultant. Coffee Addict. Knowledge-Junkie. Avid reader. Aspiring Author. Film-Lover. Passionate about great stories.

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