My Friends Told Me Not to Publish this; I’m Doing it Anyway

David Siegel
Oct 12, 2015 · 3 min read

You are in the vestibule of the past year of my life. I have spent hundreds of hours researching and writing a big piece on climate science, and I want you to read it. But first, a few things to note:

This is long-form, online journalism with hundreds of links embedded. It’s meant to be a “trunk” for you to learn about climate science, guiding you through the debate and pointing you to material I think is worth reading.

The first piece I wrote in this style was The Culture Deck, which now has over 11,000 views.

This essay was turned down by the New York Times, the LA Times, National Geographic, Scientific American, Huffington Post, the Atlantic, the Rolling Stone, and many others. It’s too scary for them to publish.

A bunch of friends who read it told me not to publish it. I just got another warning message this morning. I’m trying to build a consulting business to help people make evidence-based decisions, apply critical thinking, and change their culture to create more joy at work. This essay, they told me, is too much. It will get me branded as a heretic. It won’t help me get clients. It will get me unfriended on Facebook. They said they understand why I wrote it, but it would probably be better just to let it go and focus on your business.

It’s true. I’ve already had a few friends tell me I’ve become a different person, I don’t understand the issue, and what I’m doing is dangerous. They say I am wrong. They say I am a traitor. They jump to conclusions and send me a long message lecturing me on climate-science basics. They are upset.

So I’m taking a chance and publishing it myself, anyway. I hope you will read it. It will challenge your assumptions. It will probably make you mad. But it took me about 400 hours to research and write, and I did it to help make the world a better place for people and nature.

This isn’t your average blog post. This is one of the most important things I’ve ever done (and I’ve done a couple of semi-important things).

I hope you are open to having your assumptions challenged. I hope you will want to learn more on your own. I hope you’ll be willing to go beyond politics and just look at the science. If you take the time to read it, you’ll learn that:

  • there is hope for mankind and nature — our planet is far more resilient than we thought,
  • science is horribly broken, not just climate science,
  • we are not doomed, we are simply misallocating our resources,
  • we still have a lot of work to do.

It’s really a hopeful message, once you understand the science.

Please set aside thirty minutes and come with an open mind. It’s at

— click!— >

If you find it thought provoking and worthwhile, please share it. I hope that, somehow, it will make a difference.

Thank you,

David Siegel

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