Puneet GuptainThinking ProgrammaticIncrementality- Beyond The ObviousOver the last few weeks, I had multiple interactions with marketers around their programmatic in-housing strategy, the benefits of doing…May 16, 2019May 16, 2019
Puneet GuptaStadia- An Ad Tech and Product Management PerspectiveThis GDC was all about Google Stadia. For the uninitiated, it’s simply a world where you don’t need to have a console to play the next big…Mar 22, 2019Mar 22, 2019
Puneet GuptaKick Starting a Successful App Re-targeting StrategyMobile is eating the world and it’s no surprise that marketers are increasingly adopting advanced strategies and technologies for their…Jan 29, 2018Jan 29, 2018
Puneet GuptaiOS 10- Impact on Mobile App Advertising EcosystemiOS 10 is now officially available for download and as usual, the media is going gung-ho about various end-user focused changes- the…Sep 29, 2016Sep 29, 2016
Puneet GuptaUniversal Links in iOS- Impact on MarketersWith iOS 9.2, Apple released a bunch of new features to enhance user experience. While much has been written about them, there is one…Aug 16, 2016Aug 16, 2016