Towards a private, transparent & collaborative startup model

Startups and blockchain are a natural match as a new digital economy is being born.

We know that blockchain might be able to revolutionize many fields but there is one that is on top of the list: money and value.

Many tend to compare cryptocurrency with biggest state currencies but that’s not a fair competition. Cryptocurrencies are a new form of private money which can hold thousands of utilities. We are approaching an epoch where millions of currencies, each one with its own aims, will start to appear in a global borderless world.

Medici private money in 15th century

Reinventing how money and value is transferred should not scare us. As in all historical races this is opening the door for a vast amount of economical actors to be able to participate in a brand new private currencies market.

Never in history a currency had been easier to be created, transferred and protocolized in a trustless way.

In a matter of minutes almost anyone is today able to build his own blockchain with its units of account (tokens or coins) which can be publicly verified, transferred and exchanged.

And that’s exactly why decentralized exchanges and orderbooks will play a key role because it will appear a '’layer’' where switching from one currency to the other takes less than a breath. Who cares if there is thousands of private currencies if exchange between them just happen smoothly?

So if you are following me closely, what we have here is a way to democratize money. Not money understood as the old dollar, but a new form of private money which has different ''faces'' and can be exchanged from one to other in water changes its shape.

Fiat money or state currencies are just the gateway to join or leave the digital world, that’s why we see all those kyc/aml worldwide policies being developed day after day trying to reach our digital wallets.

Private currencies and products are converging

What this means for small, medium and big companies is that they can now put a the value customers assign to their products into a token and they have a whole economy to bootstrap and engage with.

Now businesses can extract value from their products and offer it to their customers to create their own product-value based economies.
Private currencies and products go hand to hand

A good blockchain strategy will allow to add an almost unlimited amount of layers to companies’ new private currencies:

  • Transparent revenue share & profit sharing with customers
  • Customer retention policies
  • Community bootstrapped products
  • Development of new products
  • Increased company growth multiplier driven by token economy

Every and each company can set up a team to apply this whole new concept to its own products, discover where the value is and how to increase its own value by sharing part of it with its customer base and community.

A win win for all if done properly in the era of internet.

Thus creating this new kind of currencies opens a bast amount of possibilities for companies of all sides. But the real revolution it's not allowing someone big to be bigger. We all know big companies already have huge amounts of resources at their disposal. The real revolution is enabling small and medium businesses from around the world to build things which, otherwise wouldn't had been possible, backed directly by their own customers and community. Here is the real Revolution.

However, every revolution, needs a lawyer :) what has kept us busy last year is to start settling a legal framework with the help of Inlea Foundation (Barcelona) through its Openingchain project, that paves the way for new models where blockchain and businesses can meet and grow together.

Creating a new currency, Pungo token, has sense and developing its utilities within a all our products its a great challenge.

Developing carefully all token properties is the key for success

However finding a way to allow a public 3rd party to escrow, monitor and ''build'' a process that guarantees that part of the revenues are backing our cryptocurrency, publishing all company related information and creating solid guidelines at an affordable cost is even a more exciting challenge.

Finding the legal tools to be able to establish this type of cooperation, building a framework that can be used by others small-medium projects, guaranteeing and using blockchain as a project transparency tool really fits in the aim of setting solid basis for the upcoming digital revolution.

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