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Two things:

  • These ‘famous’ people are already enthusiastic ig users
  • The ig Stories UI (and overall experience) is *leaps and bounds* better than Snapchat.
  • OK three things. Snapchat is for teens, ig is for grownups. That’s the perception, however untrue it may or may not be… so that’s what you see playing out here. “Finally, snapchat for adults”.
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