Pure BlueinExposure JournalHi, we’re Exposure Journal.It’s nice to meet you! We know we may not look like much, but believe us when we say that we’ve set out to do some pretty big things when…Jun 27, 2019Jun 27, 2019
Pure BlueinMaking Things That MatterA Content Strategy for your ProductOne of the biggest mistakes I see people make is creating a product and then wondering where everyone is. How do you tell people where you…Nov 20, 2018Nov 20, 2018
Pure BlueinMaking Things That MatterLaunching a Product: What did I Forget?It never fails. You’ve spent hundreds of hours making this product amazing. It’s been a roller-coaster ride of changes and re-factoring…Nov 13, 2018Nov 13, 2018
Pure BlueinMaking Things That MatterPricing: What Should I Charge?How much do you charge for this fantastic product that you’ve built? The answer is not static, and it involves a method for learning as you…Nov 6, 2018Nov 6, 2018
Pure BlueinMaking Things That MatterWrite Down what you are LearningIf you don’t record what you learn, you have lost your competitive advantage. Knowing what you know is what can make the difference…Nov 2, 2018Nov 2, 2018
Pure BlueinSafetyCommitteeAppWhy a SafetyCommitteeApp?We know that there are few things as important as keeping your people safe.Oct 8, 2018Oct 8, 2018
Pure BlueinMaking Things That MatterMake sure you are testing BEFORE launchSomethings you just have to see. Testing your product is one of them. There are no shortcuts here. You will need to dig in, get your hands…Oct 5, 2018Oct 5, 2018
Pure BlueinMaking Things That MatterGetting Ready to Launch. What comes next?You’ve been working for months. Your product is beautiful, and you’ve tweaked it several times as you’ve learned what your customers want…Sep 27, 2018Sep 27, 2018
Pure BlueinMaking Things That MatterTest in PhasesSeveral years ago I worked at a company that built large projects for the government. Vague enough for you? The budgets were typically…Sep 20, 2018Sep 20, 2018