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How NOT to Run a Crowdfunding Campaign

Hsiao Wei (Michelle) Chen
3 min readMar 20, 2018

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Based on Thomas Bidaux’s talk about crowdfunding at the latest PocketGamer Connects in London and our own insights, these are all the things we did wrong in our Indiegogo campaign for MuniReality.

MuniReality will be a website where people living with mental illness can freely share their stories without fear of judgement. In turn, these stories (which can be shared in the form of writings, pictures, music and videos) will be transformed into video games.

Our Indiegogo campaign for our project MuniReality recently ended.

Based on Thomas Bidaux’s talk about crowdfunding at the latest PocketGamer Connects in London and our own insights, these are all the things we did wrong:

We ran a flexible 60-day campaign.Why we shouldn’t have done this: because it doesn’t create a sense of urgency and it is not as high stake as the all-or-nothing fixed campaign. It’s harder to pressure (read: family and friends) to contribute, because we’ll get the money anyway whether or not we reached the goal.

Unfortunately, we cannot do anything about this after we have launched our campaign.

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