Thanks for your question!

It's best to tap into your empathy, e.g. by imagining that you are the user of your own product: "Would you want the management of that company to make decision X or decision Y? What implications do they have on you?" -> Act accordingly, to live up to your own moral values and expectations.

You can do the same but imagining that a friend of yours is the user. Do you want them to end up in unhealthy patterns?