Purr CassetteThe Alchemy of a Cult Brand: How To Create Loyalty Through CommunityRetaining customers through loyalty is one thing. Turning them into brand fanatics is quite another. Is there a formula for developing…Oct 2, 2021Oct 2, 2021
Purr CassetteHow To Waste Time and Alienate People: Things Not to Do When You’re HiringA well-known startup used automated emails to make it appear that I’d been headhunted by the Marketing Director. Here’s why I think that is…Sep 28, 2021Sep 28, 2021