I'm part of the team @Pursuit_Tours, a local tour company focused on small group adventures and @Pursuit_Perform a performance consultancy based in Red Deer.
It is all you. The value you build with your editorial. The value you can create by being focused on doing a few things very very well.
When everyone wants speed, agility, pivots, fail quick, scale, there is real value in focusing on your vision, burrowing deep, and taking the time in building. Quality is the end result of patience.