Why Blogging is Obsolete (For Me)
Blogging has been good to me.
My blog, Pushing Social provided the platform for:
- Writing a book, Born to Blog, with Mark Schaefer
- Founding a lifestyle business helping world-class organizations tell their story
- Creating relationships with lifelong friends and mentors.
Today, I killed Pushing Social, at least, the self-hosted blog version of the site. Why?
Blogging is obsolete.
At the start, blogging was a way to create fairly sophisticated websites without needing a computer science degree. With the power to publish, creators started filling blank screens with ideas, art, and, and products. I joined the tribe of digital thought leaders setting up PushingSocial.com.
Slowly the joy of conjuring and publishing ideas was replaced with the grind of tending code and endless promotion. Every year, I redesigned and relaunched my blog. In the end, I told a friend that I was sick of the whole process.
The mechanics of hosting and promoting content strangled the life out of the craft of creating content.
So, I quit.
More than a year later, I downloaded a backup of PushingSocial.com, canceled my hosting account, and redirected the url here.
Basically, I’ve outsourced the mechanics of content publishing to Medium. For promotion, I’m joining the collective of high-quality creators that regularly publish here.
As for blogging, the notion of creating content that gets found and shared in todays global information marketplace isn’t practical.
If I were to start publishing today, I would start on Medium, YouTube, iTunes, Facebook, or LinkedIn. These platforms have the audience needed to get the attention required to gain momentum.
Sure, it can be argued that people can start their own self-hosted blog and succeed. But these arguments come from people who built their blog years ago. They’ve parlayed their popularity into consulting and speaking fees used to pay the technical costs of maintaining their websites.
After 10 years of content marketing consulting I’ve discovered that 90% of creators struggle with the technical aspects of content marketing. Even those who are technically proficient end up like me — tired.
So I will be recuperating and reinvigorating my creator mojo here on Medium for free. Promotion? Free…if my writing is great enough to attract an audience. Time? Just the 15 minutes or so needed to write this post.
Next time, I’ll share with you what I’m doing with Detroit and the evolution of destination marketing. Clap if you enjoyed this piece.