Why Jennifer Lopez did a great marketing insuring her butt? Or not insuring?
17 years! This story is 17 years old! Atlantic — The Sun in London and the New York Post have created it in 1999. They wrote J Lo has insured her body for 1 billion dollars. Then they decided to break her apart and put a price on body parts: $100 million for breast vs. $300 million for legs and buttocks combined, according to the Post. Then, in undiscovered chain of events, every tabloid started writing the sum of $27 million.
Jennifer spent 17 years denying this stupid hoax. It is alive even now, in 2016, when James Corden (Carpool Karaoke) asked her:
But I think this hoax has done to Jenny’s career so much good. It differentiated her from everyone else. Millions of men have never seen her butt, but the story has been so viral! Jennifer achieved unprecedented personal brand recognition through this virality even before the Internet.
She have got thousands of editorial materials and millions of mentions in conversations. The reach was broad and had a definite positive effect on Jennifer’s career. But was the message itself positive? Didn’t it create unwanted association?
I think the message is also good. The fact that some singer insured her butt says you no more that two things:
- she must have a great butt
- she must be really obsessed with her body
And I see no problems in that image, as soon as it gives you a mention for millions of people. This message does not interfere with her talents and ideology. Of course Jennifer might get some simplified treatment. But she does not produce too phylosophical texts anyway. I think this story actually underlines her visual image and perception of her performances. And that is exactly what you want as a show-biz artist.