Vancouver, BC
Brand followers and tribes
When branding goes right, you have followers of a brand, someone who is a fan or devotee of a brand. When brand loyalty sets in, brand communities are formed. …
Vancouver, BC
The Challenge
Interview your partner, find a problem or opportunity for the development of a new mobile app for user’s need. Develop a low-fidelity rapid prototype.
Research
After an interview with my partner, an opportunity for a mobile app and a persona was developed.
The Problem
Pam’s experience at a retail apparel store…
Vancouver, BC
The Challenge
MEC (Mountain Equipment Co-op, a Canadian consumer cooperative which sells outdoor recreational equipment and apparel) would like to build a web-based tool that anyone can access in order to build an increased interest in camping, supplement the sales of MEC equipment and increase memberships in their co-op. …
