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Paul Watabe
Paul Watabe

5 Followers

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Mar 16, 2016

Brands: followers, tribes and re-branding failures

Vancouver, BC Brand followers and tribes When branding goes right, you have followers of a brand, someone who is a fan or devotee of a brand. When brand loyalty sets in, brand communities are formed. …

Marketing

4 min read

Brands: followers, tribes and re-branding failures
Brands: followers, tribes and re-branding failures
Marketing

4 min read

Paul Watabe

Paul Watabe

5 Followers

making a semi-late-in-life career change into UX.

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