Paul WorthingtonThe A to Z of distinctive brands: Apple.A new series looking at what the best brands do to stand out from the crowd.Dec 10, 2019Dec 10, 2019
Paul WorthingtonOff Kilter 001: Launch editionThis is the launch edition of the Off Kilter email newsletter that went out this week. If you like it, please subscribe here.Nov 19, 2019Nov 19, 2019
Paul WorthingtonSlack: Why conceptual rigor matters in identity designLast week after Slack introduced a new visual identity, I commented on LinkedIn that I thought it was good design but terrible branding…Jan 25, 2019Jan 25, 2019
Paul WorthingtonThe case for the Chief Brand OfficerCreating a strong brand is more important than it has ever been. Strong brands make you stand-out within packed competitive environments…Feb 8, 2018Feb 8, 2018
Paul WorthingtonBrand positioning is hopelessly outdated. Time to move on.Brand strategy has always been a critical vehicle for the delivery of business strategy. Yet as business strategy has evolved radically…Jan 8, 2018Jan 8, 2018
Paul WorthingtonWhat Batman movies teach us about authenticity.I just watched the new Justice League movie. It’s OK, not great. But as I was watching, my biggest takeaway was that Warner Bros and DC…Nov 21, 2017Nov 21, 2017
Paul WorthingtonThe iPhone X notch is brilliant. Three pictures can show you why.The iPhone X is shipping and people are getting their hands on the latest piece of techno-luxury from those good folks out in Cupertino.Nov 16, 201740Nov 16, 201740
Paul WorthingtonFrom Schiit to Shinola: The rise of the new American brand.With today’s launch of Shinola headphones, I thought it might be a good time share some thoughts on Shinola Detroit and Schiit Audio (yes…Nov 14, 20172Nov 14, 20172