Paul Worthington – Medium

Paul Worthington

Paul Worthington

The A to Z of distinctive brands: Apple.

A new series looking at what the best brands do to stand out from the crowd.

4 min readDec 10, 2019

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The A to Z of distinctive brands: Apple.

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Paul Worthington

Off Kilter 001: Launch edition

This is the launch edition of the Off Kilter email newsletter that went out this week. If you like it, please subscribe here.

3 min readNov 19, 2019

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Paul Worthington

Slack: Why conceptual rigor matters in identity design

Last week after Slack introduced a new visual identity, I commented on LinkedIn that I thought it was good design but terrible branding…

6 min readJan 25, 2019

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Slack: Why conceptual rigor matters in identity design

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Paul Worthington

The case for the Chief Brand Officer

Creating a strong brand is more important than it has ever been. Strong brands make you stand-out within packed competitive environments…

6 min readFeb 8, 2018

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Paul Worthington

Brand positioning is hopelessly outdated. Time to move on.

Brand strategy has always been a critical vehicle for the delivery of business strategy. Yet as business strategy has evolved radically…

9 min readJan 8, 2018

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Paul Worthington

What Batman movies teach us about authenticity.

I just watched the new Justice League movie. It’s OK, not great. But as I was watching, my biggest takeaway was that Warner Bros and DC…

6 min readNov 21, 2017

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What Batman movies teach us about authenticity.

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Paul Worthington

The iPhone X notch is brilliant. Three pictures can show you why.

The iPhone X is shipping and people are getting their hands on the latest piece of techno-luxury from those good folks out in Cupertino.

3 min readNov 16, 2017

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The iPhone X notch is brilliant. Three pictures can show you why.

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Paul Worthington

From Schiit to Shinola: The rise of the new American brand.

With today’s launch of Shinola headphones, I thought it might be a good time share some thoughts on Shinola Detroit and Schiit Audio (yes…

8 min readNov 14, 2017

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Paul Worthington

Paul Worthington

Strategic advisor. Brand specialist. Scottish exile. Husband, father, bad photographer. President at Invencion: http://www.invencion.com

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