This is why we don’t ship prototypes

Patrick Thornton
The Startup
Published in
3 min readApr 17, 2019

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Spoiler alert: Mark Gurman is not the only person with a broken Samsung Galaxy Fold.

The Samsung Galaxy Fold isn’t even out yet and it is already breaking in droves.

The idea for folding computing devices has merit that should be explored. But — BUT — ideas are cheap. Execution is expensive.

Samsung is learning this the hard way.

Samsung is rushing out early tech with a bad implementation. This is a great way to sour the market on something that could have a lot of use when the technology matures.

When I first saw Samsung roll out the Galaxy Fold, I instantly thought of the Homer Simpson Car. There are some twinklings of good ideas here, masked with layers of bad ideas and execution. As I said at the time:

Some people are calling this ambitious. That’s only something that someone who has never built products would say. The correct term for the Galaxy Fold is prototype.

The Samsung Galaxy Fold is an idea that a random person on the street might think is a good idea. It’s a tablet! It’s a phone! It’s the best of both worlds!

Sure it’s not a very good phone, but doesn’t the ability to fold it out into an OK tablet make up for that? Of course not.

A minimal viable product actually needs to be viable. Is a device like the Samsung Galaxy Fold that breaks when you use its headline feature truly…

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Patrick Thornton
The Startup

Vice President, UX at Gartner Digital Markets. Building a better-designed world.