Brand it so that you can market it with meaning.
Mostly, some entrepreneurs and small business owners think there is no need for branding because they don’t view themselves as big corporations and it’s expensive to do branding. (Personally, I think is the lack of not knowing what to do when it comes to branding. just saying).
However, they forgot that they picked a name, asked someone to design a logo, design marketing materials, and decorated their interiors provided they have an office space or a shop.
All those activities are branding, however, what we all would agree upon is that some of them made these decisions solely on aesthetics or a wrong viewpoint about their competition.
Let now dive smoothly into the subject/question, Why is marketing dead without branding?
We all know “Marketing is the action or business of promoting and selling products or services, including market research and advertising.”(Thanks to Google).
Branding is are activities you do to make people choose you over others, make people feel a certain way about you, and make people perceive you in a certain way. Branding is knowing your customer or audience life/journey and presenting yourself, services or products to them a way that will help them have a place for you in their mind or day in day out activities.
Branding are activities you do to make people choose you over others, make people feel a certain way about you, and make people perceive you in a certain way. Branding is knowing your customer or audience life/journey and presenting yourself, services or products to them in a way that will help them have a place for you in their mind or day in day out activities.
Well, not that clear, however,the point I am trying to make is that without branding all actions, market research, marketing strategies, and advertisement will not resonate with the customer because branding helps with your marketing materials, advertising, and even how a product or service is designed and presented.
By understanding your identity, customers, and how to present your product or service to them, It helps them feel and perceive or position you rightfully. Branding helps to significantly impact sales and create awareness for a business and a product or services.
It may be a little bit hard to explain, but proving it is what I do best.
Perception is created through experience.
If and when you are ready to take your business or startup to the next level in terms of marketing to increase sales, results and customer centric website developing, branding to help position your business in order to gain a competitive advantage or to be clearly identified in the minds and day in day out lives of your customers then reach out to us. Pyeric@lush360.com .www.lush360.com
We are experts in Branding which help us create an effective marketing strategy, and design websites that help a business achieve their goals.
Check our what we are capable of doing. www.lush360.com Lush360 Agency
“Grammer has no rules.”