What is Digital Marketing?

Digital marketing involves the promotion of products, services and brands via multiple forms of electronic media. It is different from traditional marketing as it implicates the use of channels and approaches that enable an organization to examine marketing campaigns and recognize what’s working and what isn’t — typically in real-time.

Digital Marketing

What do Digital Marketers Do?
Digital marketers observe things like what is being noticed, how frequently and for how long, sales conversions, what content strategy works and what doesn’t, etc. Though the Internet is, perhaps, the medium most closely allied with digital marketing but marketers also employ like wireless text messaging, mobile apps, mobile instant messaging, podcasts, electronic billboards, digital television and radio channels, etc.

Why Digital Marketing?
Digital media is an ever-green source of entertainment, shopping, news, & social interaction, and consumers now are not just exposed to what your company has to say about your brand, but what the media, relatives, friends and peers, etc. are saying as well, so in short it’s more of a people’s voice. And the truth is that customers are more likely to believe live contacts rather than the company itself. People want brands they can put their trust into, companies that know their needs, communications that are personalized.

Digital media is so inescapable that customers have access to info any time and any place. Way gone are the days when the messages people received about your products or services came only from you and consisted of only what you wanted them to see.