Startup Series: 6 Digital Marketing Tips & Tools to Improve your SEO Ranking


1. Add your website properties to Google Webmaster Tools.

Google’s Webmaster Tools are a severely underused resource that can pretty easily bump up your website’s SEO ranking. The tools allow you to submit up-to-date sitemaps, crawl webpages, assign international targeting and keeps track of page or link errors, among other things. There’s even a built-in wizard that leads you through the process of cataloguing your pages effectively for optimum ranking.

2. Schedule regular check-ups for SEO health problems.

There are plenty of free tools available that allow you to check for telltale signs of bad SEO practices. Regularly running your site through these tools will help you to stay on top of any changes to search engine algorithms (which happens more often than you’d think), and helps with quality control whenever larger design changes are made. A favourite SEO testing tool of mine is SEO SiteCheckup.

3. Analyze the most effective keywords.

Correctly selecting the highest value keywords is essential for a high search engine ranking, and when designing online advertising campaigns. There are a number of free tools to analyze your own traffic’s most effective keywords and Google Analytics also does a pretty good job of this. If you want to measure up the competition however, SERP’s free ranking tool allows you to measure page rankings for key words on desktop and mobile, from one location to another. The domain option also allows you to keep track of competitors positions and examine sites that rank more highly than your own, for ideas to improve.

4. Improve your page load speed.

Even if you have a lightning fast internet connection, you can’t rely on everyone else that visits your website to have the same experience. Added to the fact that an increasing amount of browsing happens from mobile devices with cellular internet connections, it’s essential to optimize every page for speed by cutting out unnecessary file bloat. Google to the rescue again with their awesome PageSpeed Insights. This tool not only shows you pages which may be experiencing problems but also suggests solutions to combat specific optimization barriers. You can also use free tools such as Compressor to get those super-sized jpegs and pngs to more manageable levels.

5. Start blogging.

Google’s more recent algorithm changes put a high priority on the value of relevant content. Having more content that directly relates to what users are searching for, directly increases the quality score for your website in keyword searches. However, it’s not always wise to write an entire essay on the product pages of your website. The best place to put this extra content is in a fully integrated blog or help centre, that answers the deeper questions that more savvy customers will want answered. A blog also helps in building a brand voice and is a conduit to more active social sharing.

6. Make sure your website is optimized for mobile.

Seeing as an increasing majority of web traffic happens from mobile devices it’s essential that the experience here is as seamless as browsing from desktop. Most organizations have even taken to designing for mobile and responsive devices first and leaving a separate desktop experience as an afterthought. Most search engines will actually deduct points from your ranking quality score if the website is not responsive. and give you a badge If you manage to satisfy the google god with a fully responsive mobile website you’ll earn a badge next to your search result (on mobile devices) stating that your website is “mobile friendly.”

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