Jessie FuinMarketing in the Age of DigitalThe Personalized Revolution: How Amplify Redefines Snacking with SKINNYPOP PopcornAmplify Snack Brands’ use of personalization in SKINNYPOP Popcorn marketing has completely changed the snacking scene. This article…Dec 3, 2023Dec 3, 2023
Jessie FuinMarketing in the Age of Digital“Mastering the Essentials of Digital Marketing: Audience Understanding, SEO Integration, and…Digital marketing is a vast landscape crucial for modern businesses. Understanding the audience stands as its cornerstone. Firstly…Nov 27, 2023Nov 27, 2023
Jessie FuinMarketing in the Age of Digital“Unveiling the Power of Email Marketing: Segmentation, Compliance, and Integration Strategies for…In the vast landscape of digital marketing, “email marketing” reigns as a potent tool. Its prowess lies in segmentation, personalization…Nov 21, 2023Nov 21, 2023
Jessie FuinMarketing in the Age of Digital“Exploring the Ad Blocker Landscape on YouTube”Through user experiences, user discussions, and experimentation, YouTube attempts to discourage people who use ad blockers. With a focus on…Nov 12, 2023Nov 12, 2023
Jessie FuinMarketing in the Age of DigitalCrisis Management and Brand ImageThe crisis involving Tesla, Twitter, and Elon Musk over a year was marked by challenges, controversies, and abrupt decisions. Corporations…Nov 5, 2023Nov 5, 2023
Jessie FuinMarketing in the Age of Digital“Introduction of TikTok Shops”TikTok Shop refers to TikTok’s in-app shopping feature. It permit users to explore and purchase products directly through the TikTok app…Oct 29, 2023Oct 29, 2023
Jessie FuinMarketing in the Age of DigitalExploring Amplify Snack Brands’ Email ExperienceThe advent of digital communication has ushered in numerous methods for businesses to engage with their customers, and amidst these…Oct 29, 2023Oct 29, 2023
Jessie FuinMarketing in the Age of DigitalClif Bar & Company’s “Let’s Move the World”Campaign: A Deep Dive The constantly evolving world of advertising sees numerous campaigns each day. However, some campaigns, like Clif Bar…Oct 22, 2023Oct 22, 2023
Jessie FuinMarketing in the Age of DigitalNFTs in Taco Bell MarketingOver the past fortnight, I encountered a news story detailing the application of Non-Fungible Tokens (NFTs) in online advertising. The…Oct 9, 2023Oct 9, 2023
Jessie FuinMarketing in the Age of DigitalUX of AppleFor successful advertising to generate sales, brands nowadays focus a lot on User Experience or UX (Kim, 2021). UX stands for any brand’s…Oct 2, 2023Oct 2, 2023