William Shakespeare once said that “brevity is the soul of wit”. With this in mind, this week’s post will be brief.
“Vegans would love this shit” — Steve
Doing the Research
Think about doing your research as a trip to sushi for lunch. If you just head out at lunch and expect your favourite place to be open, there’s a good chance you’re setting yourself up for failure. Although it’s tempting to get out in the sunshine and head down there, you have to be smarter than that. If you spend the extra few minutes it takes to look up more information about the place, or even gave them a call, you can be better prepared come noon and expect greater results. Then again, the result of not knowing could lead you somewhere unexpected and ultimately better.
The same can be applied to searching for information during the research phase of a project. You’ll often have much more productive conversations when you’ve done your research on the person you’re reaching out to and what they’ve done. If they’ve written papers, for example, and you know what they’re about or where they’ve been featured, you can avoid having the person on the other end annoyed or feel like you’re wasting their time. As important as it is to hit the ground running, a little extra research never hurts.
Until next week,