…ut it’s important to be always mindful about the necessary balance between business and user goals. A good user experience that is profitable is better than an excellent user experience that is unprofitable.
In contrast, a Designed Inconvenience is simply a design choice that can annoy users but would rarely hurt them.
…o get a taxi easily at any time). There is a one-way interrelationship between feature and product: Features don’t work without the product. This is why designers should think in products first.