A Product Designer should be adept at identifying customer problems (“jobs”), as well as formulating and testing product assumptions and hypotheses around what solutions will help people achieve those jobs. Whenever possible, that should happen through well-constructed experiments. When I see work from a Product Designer and they are not doing these things — or worse, they are not even aware that these are things that Product Designers are supposed to do — we are creating a new set of problems for design organizations, and a new set of demands that design education needs to snap to attention and fulfill.
The Most Abused Word in Product Design
David Sherwin
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Observed the same thing. Agree that it does create a whole set of new problems for design organization and rather tricky to tackle. However, the gap does not necessarily need to be filled by demanding a new set of skills from design education. It is simply a supply problem. The gap lies in the people filling up design vacancies who are not from product / interaction / industrial design education. They come from graphic design or IT education. This also sends the wrong message to product design educators as if digital products are not for their students to embrace. The first step we can take is by connecting the vacancies with the right pool of talents.

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