1. Mobile Commerce
Mobile commerce, also known as mCommerce, is the buying and selling of goods and services online through mobile devices such as smartphones and tablets.
M-commerce has been growing in popularity in recent years as more and more people are using their mobile devices to shop online. There are a number of benefits to mCommerce, including the fact that it is convenient and can be done anywhere at any time.
M-commerce also offers online businesses a way to reach a larger audience and to increase sales. Some of the most popular examples of m-commerce include shopping online, booking travel reservations, and ordering food delivery.
These are just a few of the many different types of transactions that can be done through m-commerce. The trend of m-commerce is only going to continue to grow in the coming years. As more and more people adopt mobile devices, the number of m-commerce transactions is likely to increase. This presents a great opportunity to start a business and create online store or ecommerce website in order to take advantage of this growing trend.
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Mobile commerce is expected to grow at a rate of 30% per year over the next five years. In 2014, m-commerce accounted for $12 billion in sales worldwide.
2. Why Use Mobile Commerce?
The primary reasons people use their smartphones to shop online are convenience, price, and speed. Convenience comes from being able to browse and buy items while on the go.
Price comes from the fact that many retailers offer discounts and promotions only available via smartphone. Speed comes from the fact that consumers can complete transactions without having to wait for shipping times.
3. How Does Mobile Commerce Work?
There are three major ways that mobile works. First, mobile applications allow users to access information about products and services. Second, mobile websites provide similar functionality to apps, but they are optimized for smaller screens. Third, mobile browsers enable users to view content on mobile sites.
4. Types of Mobile Commerce
There are three types of mobile commerce:
a) Retail Apps
Retail apps are designed specifically for mobile phones. These apps are often used to find deals, compare prices, and make purchases. Retail apps are usually free to download and have no subscription fees.
b) Shopping Websites
Shopping websites are mobile versions of traditional websites. They are optimized for small screens and are accessed using a browser. Users can search for products, read reviews, and add items to shopping carts.
c) Social Media Apps
Social media apps are mobile versions of social networking websites. They are designed to connect users with friends and family. Users can share updates, upload pictures, and post comments.