Fashion/marketing writing is such a bizarre world. Exaggeration is good, prudence flies out the window, what matters is to be disruptive by screaming louder than everybody else. Writing sensible things is for boring people!

The iPhone “changed computing forever” (I thought we were talking about connected jewelry?), and the airpods will change computing forever, too (is this a joke?). The iPod was “dripping sex and rocknroll” (clearly we’re not listening to the same rocknroll nor having the same sex).

Clearly I’m out of my depth here.