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Explanatory Analytics

Did LeBron James turn Sprite into a winner?

Sprite spent $2 million on a partnership with basketball great LeBron James to promote a new drink called Six Mix. The natural challenge in…

Oct 11, 2017

Did LeBron James turn Sprite into a winner?

Oct 11, 2017

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McDonald’s Q4 2016 Earnings Report: What’s after all-day breakfast?

The takeaways from McDonald’s earnings call yesterday were starkly mixed. Overall earnings beat the Street predictions, while U.S…

Jan 30, 2017

McDonald’s Q4 2016 Earnings Report: What’s after all-day breakfast?

Jan 30, 2017

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Explanatory Analytics

Should Bob Evans sell its packaged foods division?

This week Bob Evans Farms, Inc released its 3rd quarter earnings to a tepid audience. Same-store sales were down 1.8% in the second…

Dec 14, 2016

Should Bob Evans sell its packaged foods division?

Dec 14, 2016

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Explanatory Analytics

Is Amazon losing Cyber Monday?

Here we go. Cyber Monday. Let’s do this. Let’s sit back as retailers compete to beat Amazon at a day it invented.

Nov 28, 2016

Is Amazon losing Cyber Monday?

Nov 28, 2016

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Explanatory Analytics

Big Data’s Big Lie

by: Malcolm De Leo

Nov 23, 2016

Big Data’s Big Lie

Nov 23, 2016

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Explanatory Analytics

5 Fast Food Trends for 2017

Today is National Fast Food Day, a time to sit back and appreciate those wonderful burgers and fries. In that spirit, we figured it was a…

Nov 17, 2016

5 Fast Food Trends for 2017

Nov 17, 2016

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5 Fast Food Trends for 2017

Today is National Fast Food Day, a time to sit back and appreciate those wonderful burgers and fries. In that spirit, we figured it was a…

Nov 17, 2016

5 Fast Food Trends for 2017

Nov 17, 2016

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in
Explanatory Analytics

Wendy’s Q3 Earnings Report: Here’s the beef

Wendy’s, the nation’s 3rd largest hamburger chain, released its modestly positive quarterly report today. The company reported $0.11…

Nov 10, 2016

Wendy’s Q3 Earnings Report: Here’s the beef

Nov 10, 2016

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Explanatory Analytics

Which fast food joint wins Halloween?

Certain dates on the calendar are circled by marketers every year. Whether it’s the Super Bowl, Memorial Day or July 4th — brands…

Oct 31, 2016

Which fast food joint wins Halloween?

Oct 31, 2016

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Explanatory Analytics

Football and Restaurants: What are NFL fans most loyal to?

Football season is here — and with it the parade of Americans standing in the cold, wearing face paint, cheering like crazy for large…

Oct 24, 2016

Football and Restaurants: What are NFL fans most loyal to?

Oct 24, 2016

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Quantifind

Quantifind offers signal extraction and other data solutions to brands looking to go beyond social listening and understand what drives revenue.

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